Teachers Linked

SCENARIO:
Teachers Linked needed a brand and website that could speak to two different audiences at once, schools looking for hands-on STEM programming, and individual educators looking for professional learning courses. The identity needed to feel credible to district decision-makers while still feeling warm and approachable to the teachers actually using it day to day.

TASK:
I set out to build the full brand identity and website from the ground up, developing the strategy, visual language, tone, and site structure that would bring STEM Learning and Professional Learning together under one cohesive experience, rooted in human-centric design and how educators actually engage with new tools.

Personal Responsibilities: Brand strategy, identity development, website design and build, storytelling, content strategy, stakeholder management

APPROACH
One Brand, Two Audiences
I approached this project by grounding the brand in what educators and schools actually need, not just what the platform offers. I built the identity, tone of voice, and full website structure to serve both sides of the offering, school-wide STEM programming and on-demand professional learning courses, without splitting the experience into two disconnected products. Storytelling stayed focused on the real impact in classrooms, using testimonials and program detail to build trust with school decision-makers while keeping the tone approachable for individual educators exploring courses on their own.

OUTCOME
A Platform Educators Trust
Teachers Linked is live with a brand identity and website that clearly speaks to both schools and individual educators. The platform now presents STEM programming and professional learning courses side by side, with a cohesive brand experience that reflects the trust the company has built with educators since 2016.