Chizen & Co.

SCENARIO:
Chizen and Co. needed a brand identity that reflected the caliber of its custom home builds, architectural design, and development work. As a sister company to Kanvi Homes, the rebrand needed its own distinct identity while still carrying the same standard of craftsmanship and quiet luxury across both brands.

TASK:
As the brand and marketing specialist across both companies, I contributed to the strategic and creative direction of the identity, helping shape the ideas, positioning, and storytelling that guided the monogram, visual language, and brand assets, rooted in human-centric design and how people experience a Chizen home.

Personal Responsibilities: Brand strategy, creative direction, storytelling, positioning, stakeholder management, cross-channel alignment

Partnership: The brand identity and final deliverables were designed and executed by marketing agency 12 Creative.

APPROACH
A Distinct Identity, Shared Standard
I approached this rebrand by helping define what made Chizen and Co. distinct from Kanvi Homes while keeping the same commitment to craftsmanship at the core of both brands. The identity system came together around a custom monogram crest, a refined serif wordmark, and an editorial illustrative pattern that gave the brand a timeless, architectural feel. I worked alongside the agency team as they translated that direction into the final assets, from the crest and pattern work to brand collateral like business cards.
[final brand deliverables gallery: monogram, wordmark, illustrative pattern, business cards]

WHAT'S NEXT
A Brand Identity, Now Live
The new identity for Chizen and Co. has officially launched across the brand's assets and collateral, giving the company a distinct, elevated presence in the Edmonton luxury home market. A refreshed website to fully bring the new identity online is still in progress.